• How To Pronounce Everything In Fashion

    You’ve saved three long months for a Loewe shirt. The big debut (your partner’s office party) is just around the corner. Your threads are bound to impress. That is until somebody asks you where said shirt is from. It can’t be lerv-eh? Loo-vee? Maybe even low?

    Save yourself the embarrassment with our definitive guide on how to pronounce everything that matters in fashion. At least you can sound like an expert.

    Alessandro Michele
    Gucci’s groundbreaking new creative director.
    Al-e-sand-ro Mik-ah-lay

    Italian fashion house that is very good at leathers and fragrances.

    Audemars Piguet
    An ostentatious Swiss watch brand worn by rappers worldwide.
    Or-da-mar Pee-gay

    Spanish brand that has long pushed unusual silhouettes.

    Swiss fashion brand that first offered elastic-closure shoes.

    Heavily embellished fashion brand, often worn by Kardashians.

    Swiss watch brand famous for meticulous hand-painted dials.

    Italian brand known for classic tailoring.

    Bouchra Jarrar
    Balenciaga alumnus, now in charge at Lavin.
    Boosh-ra Zha-rar

    Brunello Cucinelli
    Italian brand famed for its separates.
    Bru-nell-o Coo-chi-nell-ee

    Luxury Italian jewellery brand – don’t be fooled, the V is Latin for U.

    French fashion house with an often plagarised interlocking C logo.

    Christian Lacroix
    French fashion designer that started out in theatre sets.
    Kris-te-en La-kwah

    Comme des Garçons
    The fashion label behind Dover Street Market; actually Japanese, despite the name.
    Kom di Gar-sonn

    Demna Gvasalia
    A Georgian designer responsible for Vetements, now in charge at Balenciaga.
    Dem-na Gva-za-lee-a

    Dolce & Gabbana
    Italian design duo; fond of Sicilian tailoring and lots and lots of flowers.
    Doll-chay and Gab-an-a

    Donatella Versace
    In charge at Versace, fond of blonde hair and oil-slicked topless men.
    Don-a-tel-a Vu-sar-chi

    Dries Van Noten
    Belgian fashion designer known for striking prints.
    Drees Van No-ten

    Ermenegildo Zegna
    Italian luxury house and the largest menswear brand in the world by revenue.
    Eh-men-e-jil-do Zen-ya

    Gianni Versace
    The late founder of Versace, brother of Donatella.
    Jyan-ni Vu-sar-chi

    Gieves & Hawkes
    Bespoke men’s tailor on Savile Row since 1771.
    Geevs and Horks

    Aristocratic French luxury brand, founded in 1952.

    Italian brand first famous for luxury leathers.

    Haider Ackermann
    Colombian designer in creative control of Berluti.
    Hyd-er Akk-a-mun

    Hardy Amies
    English fashion designer who was once official dressmaker to Queen Elizabeth.
    Har-de Ay-mees

    Hedi Slimane
    Former creative director at Saint Laurent; famously dropped the ‘Yves’.
    Ed-e Slim-ahn

    French fashion house famous for very expensive scarves.

    Issey Miyake
    Japanese designer, likes a pleat.
    Iss-ee Me-ya-ke

    Swiss watch brand that first pioneered a reversible dial.
    Jzhay-Jzher Le-Koo

    John Galliano
    British fashion designer; led Dior, said some indefensible things while drunk, and is now at Maison Margiela.
    Jon Gal-e-ar-no

    Junya Watanabe
    Japanese designer and former protégé of Rei Kawakubo from Commes des Garçons.
    Jun-ya Wat-a-nah-bae

    Karl Lagerfeld
    Iconic designer behind Chanel and Fendi – has a cat named Choupette (shoo-pet).
    Karl Lar-ga-felt

    French fashion house often labelled the oldest of its kind.

    Spanish fashion brand that has undergone major rebranding under Jonathan Anderson.

    Swiss watch brand with the industry’s oldest registered trademark (a winged hourglass, if you’re asking).

    Louis Vuitton
    The world’s most profitable luxury brand with a world famous monogram print.
    Loo-ee Vwee-to(n)

    Maison Kitsuné
    A fashion brand offshoot from the French electronic record label.
    May-zon Kit-soo-nay

    Maison Margiela
    Formerly known as Maison Martin Margiela; French minimalist designer brand.
    May-zon Mar-jel-a

    Miuccia Prada
    The founding designer behind Prada and Miu Miu.
    Me-oo-cha Pra-da

    French outdoors brand that made the move into fashion.

    A tongue-in-cheek Italian fashion brand, now headed by Jeremy Scott.

    Nicholas Ghesquière
    French fashion designer and creative director of Louis Vuitton, formerly of Balenciaga.
    Nee-ko-la Gess-kyair

    Olivier Rousteing
    Creative director at Balmain, enjoys taking selfies.
    Oliv-ee-yay Roo-stain

    Ozwald Boateng
    An English fashion designer of Ghanaian descent, known for classic tailoring.
    Oz-wold Bo-a-teng

    Italian fashion brand, sometimes worn by devils.

    Raf Simons
    Belgian fashion designer that enjoyed a stint at Dior before heading up Calvin Klein.
    Rauph Sim-muns

    Rei Kawakubo
    The designer/mastermind behind Commes des Garçons and Dover Street Market.
    Ray Ka-wa-koo-bo

    Riccardo Tisci
    Italian fashion designer in charge at Givenchy.
    Rick-ar-do Tiss-key

    Richard Mille
    Swiss watchmaker known for advanced, futuristic watches.
    Ree-shard Meal

    Saint Laurent
    French fashion brand now known for leathers and rock-inspired threads.
    San Lor-on

    Salvatore Ferragamo
    Italian fashion brand that produces leathers, shoes and apparel.
    Sal-va-tor-ay Ferr-a-garm-o

    Thom Browne
    American designer, enjoys a stripe.
    Tom Brown

    Vacheron Constantin
    One of the oldest (and most expensive) Swiss watch brands.
    Vash-a-ron Con-stan-tan

    Italian fashion brand known for Greek meandros-style prints (the tiled borders you see in Roman swimming pools).

    Surreal designer brand, part streetwear, part cult label.

    A leading South Korean menswear brand known for skilled tailoring.

    Yves Saint Laurent
    The French founder of the eponymous brand.
    Eves San Lor-on


    by Murray Clark, fashionbeans.com

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